Search Engine Optimization for Artists

You want people  to find your web site, gallery, blog or any other content and post you made. Everybody does, that's why it's so difficult to gather peoples attention.

It is important to understand, how search enginies and other mechanisms like facebook, twitter, online galleries, etc. work. How they choose the priority of showing their contents, which content will be showed at the top of the first page and which most people will never find. That's called Search Engine Optimisation and it's a good idea to hire a professional to do it for you.

To get more about search engine optimization and building a professional career as an artist, try some of folowing books:



Try to rank high your work on Saatchi online or Fine Arts Europe and Fine Art America or find out how I optimize my contemporary art web site for search engines.

Documentary Videos about your Art

Since we can produce HD videos already with most mobile phones, not to mention low cost cameras, it is a very good idea to record any of your exhibition, interview, lecture, etc. and make it available on the Internet. Use free video sharing sites to publish your documentary, like:

• Youtube
• Vimeo
• DailyMotion
• Veoh
• MetaCafe
• Flickr

To get more about new media, online video and building a professional career as an artist, try some of following books:


Use new media to expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way how you can insert youTube videos on your web site.

Internet Art Galleries

As a beginner you don't need to pay for your own web site to build a gallery of your works on the web. There are many free photo sharing web sites available, where you can showcase images of your works, like:

• Picassa
• Flickr
• SmugMug
• Jalbum
• DevianArt

To get more about new media and building a professional career as an artist, try some of folowing books:



Use new media to expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my fine art in new media.

Artist blog

Blog is one of so called Internet 2.0 tools, a simple tool to write a public digital diary. It allows adding text, images, video, link, etc. It usually allows readers to add their comments (forum), distribution to RSS feeds and social media, multi-authoring, etc.

Some most popular sites to build your free blog are:
Blogger
Wordpress
Tumblr



To get more about building a professional blog as an artist, try some of folowing books:




You can combine your blog with professional selling services like Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my device art in new media.

Artists Web Site

As a successful artist you will probably want to build yourself your own web site.

First you will need a domain name, most probably something like NameSurname.com. You can register it with a registrar.

Than you will need a place to host your web pages. It is hosted on a web server, the service by itself is called Web hosting.

Web hosting services often offer many additional applications, but one of most importatnt is CMS (content managing system), which allows you to add and change content of your web site. The other way is to have a software for building HTML sites on your computer and to use FTP to transfer them to the web server.

On your web site you will most probably have pages with:

• CV
• Artist statement
• List of exhibitions
• Artistic references
• Articles about you
• Articles and lectures by your own
• List of art projects
• Gallery of your works
• Videos about your work
• Contact data
• etc.

Web site with your own domain is like a tie on a business meeting - it has no real purpose, but you just need it to look serious. In contrary to social media, blog and other community web activities, web site is a passive presentation. It means it is mostly visited only by people, looking exactly for data about you and your work.

Most likely you will need a professional to start your own web site.


To get more about new media and building a professional web site as an artist, try some of folowing books:



Use new media to expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my media art instalations in new media.