Public Relations

The goal of public relations is to explain to some specific people our message the way that we want them to understand it. Therefore we must answer 3 questions:

• What is my message
• For whom is it designed
• How to design it

Artists are usually interested in communicating with:

Managers and curators of:

• galleries
• museums
• alternative exhibition spaces
• independant curators
• public programs
• fundations
• donators and sponsors

Editors of:

• daily news
• specialised magazines
• TV and radio
• Authors of books about the art

• Art consultants
• Collectors
• Art lovers

To spread your message you should use information channels like:

• personal relations
• e-mails
• media
• professional literature
• web sites
• e-lists and forums
• social networks

To get more about public relations and building a professional art careeer, try some of folowing books:



Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I communicate with media.