Pecha Kucha is another form of condenzed presentation. One must present himself in 20 slides by 20 second each. There are Pech Kucha night in over 700 cities around the world, where very different people are presenting interesting stories and facts about themselves.
You can find more on Pecha Kucha site, but training Pecha Kucha presentation is a very good idea to develop your presentation skills.
To get more about making a great presentation and building a professional career as an artist, try some of folowing books:
Use Pecha Kucha to present your work or present it on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my fine art in new media.
Tuesday, 22 October 2013
Elevator Pitch for Artist
It is often very important to get someones attention in few seconds, like you meet a famous curator in the elevator and in the next 30 seconds you should present him your work the way that gathers his attention.
You must think and practise what and how to say to acchieve it. First you must define your audience (who will you talk with) and your goal (what do yo want form him).
Than, in just few sentences, you must explain:
To get more about making a great presentation and building a professional career as an artist, try some of folowing books:
Use elevator pitch to present your work or expose it on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my fine art in new media.
You must think and practise what and how to say to acchieve it. First you must define your audience (who will you talk with) and your goal (what do yo want form him).
Than, in just few sentences, you must explain:
- What do you do
- What is unique in my work
- Defina a question that can be answered with yes and no
To get more about making a great presentation and building a professional career as an artist, try some of folowing books:
Use elevator pitch to present your work or expose it on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my fine art in new media.
7 Secrets of Steve Jobs Presentations for Artist
Steve Jobs is known as an excelent promotor. By analysing his presentations of Apples iProducts we find 7 basic rules about a good presentation:
To get more about making a great presentation and building a professional career as an artist, try some of folowing books:
Use new media to expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my fine art in new media.
- Plan on paper with pencil
- Use Twitter sentences
- Introduce the antagonist
- The law of three (objects, ideas, concepts,...)
- Be simple
- Make a memorable joke
- Sell dreams
To get more about making a great presentation and building a professional career as an artist, try some of folowing books:
Use new media to expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my fine art in new media.
Memes Theory and the Virus Idea
MEMES THEORY
By this theory (Richard Dawkins) a meme is "an idea, behavior, or style that spreads from person to person within a culture. A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena.
Proponents theorize that memes may evolve by natural selection in a manner analogous to that of biological evolution. Memes do this through the processes of variation, mutation, competition, and inheritance, each of which influence a meme's reproductive success. Memes spread through the behavior that they generate in their hosts. Memes that propagate less prolifically may become extinct, while others may survive, spread, and (for better or for worse) mutate. Memes that replicate most effectively enjoy more success, and some may replicate effectively even when they prove to be detrimental to the welfare of their hosts. (from Wikipedia).
IDEA VIRUS
A similar theory about spreading information is the Ideavirus by Seth Godin:
Why ideas matter
Interruption marketing is inefficient, and it's easier than ever to ignore marketing through technology such as TiVo and the internet. Viral marketing is an Ideavirus with a product/service at its centre.
A successful Ideavirus is cheaper and more effective than advertising will ever be. It provokes people to take respond, perhaps in kind.
The increased advent of technology has connected people more than they have ever been. Today an Ideavirus can spread faster than ever.
How To Unleash An Ideavirus
Unleasing an Ideavirus is not an exact science. However, there are many ways to increase your chances of an Ideavirus spreading. Most importantly, the idea has to be worth spreading. There needs to be something unique and worthwhile which will make sneezers infect others.
There are two types of sneezers: the promiscuous sneezers and the powerful sneezers. The promiscuous can be motivated by money and rewards to sell ideas to a hive. The powerful sneezers are typically those who have established authority by setting a trend and cannot be bought. A powerful sneezer can be worth many more times a promiscuous sneezer.
Two effective ways of spreading an Ideavirus are thus to reward promiscuous sneezers e.g. The Amazon affiliate program. Or make it easy for powerful sneezers to recommend your idea e.g. Digg/Del.icio.us tags.
Another tactic is to go entirely viral in nature. The more a product is used the better it becomes and spreads. Fax machines, e-mail and Polaroid did this.
The IdeaVirus Formula
An Ideavirus formula comprises a combination of eight variables. There are Sneezers, Hive, Velocity, Vector, Medium, Smoothness, Persistence and Amplifier.
(from Wikipedia).
To get more about communication theory and building a professional career as an artist, try some of folowing books:
Use virusidea to spread message your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my fine art in new media.
By this theory (Richard Dawkins) a meme is "an idea, behavior, or style that spreads from person to person within a culture. A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena.
Proponents theorize that memes may evolve by natural selection in a manner analogous to that of biological evolution. Memes do this through the processes of variation, mutation, competition, and inheritance, each of which influence a meme's reproductive success. Memes spread through the behavior that they generate in their hosts. Memes that propagate less prolifically may become extinct, while others may survive, spread, and (for better or for worse) mutate. Memes that replicate most effectively enjoy more success, and some may replicate effectively even when they prove to be detrimental to the welfare of their hosts. (from Wikipedia).
IDEA VIRUS
A similar theory about spreading information is the Ideavirus by Seth Godin:
Why ideas matter
Interruption marketing is inefficient, and it's easier than ever to ignore marketing through technology such as TiVo and the internet. Viral marketing is an Ideavirus with a product/service at its centre.
A successful Ideavirus is cheaper and more effective than advertising will ever be. It provokes people to take respond, perhaps in kind.
The increased advent of technology has connected people more than they have ever been. Today an Ideavirus can spread faster than ever.
How To Unleash An Ideavirus
Unleasing an Ideavirus is not an exact science. However, there are many ways to increase your chances of an Ideavirus spreading. Most importantly, the idea has to be worth spreading. There needs to be something unique and worthwhile which will make sneezers infect others.
There are two types of sneezers: the promiscuous sneezers and the powerful sneezers. The promiscuous can be motivated by money and rewards to sell ideas to a hive. The powerful sneezers are typically those who have established authority by setting a trend and cannot be bought. A powerful sneezer can be worth many more times a promiscuous sneezer.
Two effective ways of spreading an Ideavirus are thus to reward promiscuous sneezers e.g. The Amazon affiliate program. Or make it easy for powerful sneezers to recommend your idea e.g. Digg/Del.icio.us tags.
Another tactic is to go entirely viral in nature. The more a product is used the better it becomes and spreads. Fax machines, e-mail and Polaroid did this.
The IdeaVirus Formula
An Ideavirus formula comprises a combination of eight variables. There are Sneezers, Hive, Velocity, Vector, Medium, Smoothness, Persistence and Amplifier.
(from Wikipedia).
To get more about communication theory and building a professional career as an artist, try some of folowing books:
Use virusidea to spread message your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my fine art in new media.
Search Engine Optimization for Artists
You want people to find your web site, gallery, blog or any other content and post you made. Everybody does, that's why it's so difficult to gather peoples attention.
It is important to understand, how search enginies and other mechanisms like facebook, twitter, online galleries, etc. work. How they choose the priority of showing their contents, which content will be showed at the top of the first page and which most people will never find. That's called Search Engine Optimisation and it's a good idea to hire a professional to do it for you.
To get more about search engine optimization and building a professional career as an artist, try some of folowing books:
Try to rank high your work on Saatchi online or Fine Arts Europe and Fine Art America or find out how I optimize my contemporary art web site for search engines.
It is important to understand, how search enginies and other mechanisms like facebook, twitter, online galleries, etc. work. How they choose the priority of showing their contents, which content will be showed at the top of the first page and which most people will never find. That's called Search Engine Optimisation and it's a good idea to hire a professional to do it for you.
To get more about search engine optimization and building a professional career as an artist, try some of folowing books:
Try to rank high your work on Saatchi online or Fine Arts Europe and Fine Art America or find out how I optimize my contemporary art web site for search engines.
Social Networking for Artist
You can promote your art on any social network like:
but also other services like photo sharing sites, video sharing sites, blogs, online commercial galleries, etc. work like social networks too.
To announce your art projects and other info about your work you can also use more classic tools like:
To get more about social networking and building a professional career as an artist, try some of folowing books:
Use social networks to expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my interviews on my website.
but also other services like photo sharing sites, video sharing sites, blogs, online commercial galleries, etc. work like social networks too.
To announce your art projects and other info about your work you can also use more classic tools like:
- Mailing lists
- Forums
- Personal contacts
The most important is to be often in contact with many people, share your work and ideas with them and enjoy their work and ideas.
To get more about social networking and building a professional career as an artist, try some of folowing books:
Use social networks to expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my interviews on my website.
Get Online Donation for your Art Project
CROWDFUNDING SITES
There are many good will people ready to donate some money for the right thing. Therefore there are some donating networks on the Internet called also crowdfunding, where you introduce your project and as for some donation. It is a good idea to offer perks, little gifts depending on the height of donation. Here are some websites, where you can get donation for your project:
To get more about donations, crowdfunding and building a professional career as an artist, try some of folowing books:
Use Internet tools to expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my fine art in new media.
There are many good will people ready to donate some money for the right thing. Therefore there are some donating networks on the Internet called also crowdfunding, where you introduce your project and as for some donation. It is a good idea to offer perks, little gifts depending on the height of donation. Here are some websites, where you can get donation for your project:
To get more about donations, crowdfunding and building a professional career as an artist, try some of folowing books:
Use Internet tools to expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my fine art in new media.
Online Commercial Galleries
It is great to expose your work on Internet, but you might want to make money as an artist too. There are several sites, wherre you can join the artists community, shocase your work and offer it for sale. To find such sites Google something like "buy art online", but here are links to some best known:
To get more about online commercial galleries and building a professional career as an artist, try some of folowing books:
Find out how I present my fine art in online commercial galleries.
To get more about online commercial galleries and building a professional career as an artist, try some of folowing books:
Find out how I present my fine art in online commercial galleries.
Documentary Videos about your Art
Since we can produce HD videos already with most mobile phones, not to mention low cost cameras, it is a very good idea to record any of your exhibition, interview, lecture, etc. and make it available on the Internet. Use free video sharing sites to publish your documentary, like:
To get more about new media, online video and building a professional career as an artist, try some of following books:
Use new media to expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way how you can insert youTube videos on your web site.
To get more about new media, online video and building a professional career as an artist, try some of following books:
Use new media to expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way how you can insert youTube videos on your web site.
Internet Art Galleries
As a beginner you don't need to pay for your own web site to build a gallery of your works on the web. There are many free photo sharing web sites available, where you can showcase images of your works, like:
To get more about new media and building a professional career as an artist, try some of folowing books:
Use new media to expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my fine art in new media.
To get more about new media and building a professional career as an artist, try some of folowing books:
Use new media to expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my fine art in new media.
Artist blog
Blog is one of so called Internet 2.0 tools, a simple tool to write a public digital diary. It allows adding text, images, video, link, etc. It usually allows readers to add their comments (forum), distribution to RSS feeds and social media, multi-authoring, etc.
Some most popular sites to build your free blog are:
Blogger
Wordpress
Tumblr
To get more about building a professional blog as an artist, try some of folowing books:
You can combine your blog with professional selling services like Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my device art in new media.
Some most popular sites to build your free blog are:
Blogger
Wordpress
Tumblr
To get more about building a professional blog as an artist, try some of folowing books:
You can combine your blog with professional selling services like Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my device art in new media.
Artists Web Site
As a successful artist you will probably want to build yourself your own web site.
First you will need a domain name, most probably something like NameSurname.com. You can register it with a registrar.
Than you will need a place to host your web pages. It is hosted on a web server, the service by itself is called Web hosting.
Web hosting services often offer many additional applications, but one of most importatnt is CMS (content managing system), which allows you to add and change content of your web site. The other way is to have a software for building HTML sites on your computer and to use FTP to transfer them to the web server.
On your web site you will most probably have pages with:
Web site with your own domain is like a tie on a business meeting - it has no real purpose, but you just need it to look serious. In contrary to social media, blog and other community web activities, web site is a passive presentation. It means it is mostly visited only by people, looking exactly for data about you and your work.
Most likely you will need a professional to start your own web site.
To get more about new media and building a professional web site as an artist, try some of folowing books:
Use new media to expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my media art instalations in new media.
First you will need a domain name, most probably something like NameSurname.com. You can register it with a registrar.
Than you will need a place to host your web pages. It is hosted on a web server, the service by itself is called Web hosting.
Web hosting services often offer many additional applications, but one of most importatnt is CMS (content managing system), which allows you to add and change content of your web site. The other way is to have a software for building HTML sites on your computer and to use FTP to transfer them to the web server.
On your web site you will most probably have pages with:
- CV
- Artist statement
- List of exhibitions
- Artistic references
- Articles about you
- Articles and lectures by your own
- List of art projects
- Gallery of your works
- Videos about your work
- Contact data
- etc.
Web site with your own domain is like a tie on a business meeting - it has no real purpose, but you just need it to look serious. In contrary to social media, blog and other community web activities, web site is a passive presentation. It means it is mostly visited only by people, looking exactly for data about you and your work.
Most likely you will need a professional to start your own web site.
To get more about new media and building a professional web site as an artist, try some of folowing books:
Use new media to expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my media art instalations in new media.
About the New Media
We call "New Media" technologies and services, appearing at the turn of Millenium, like:
New media caused a new form of culture and have strong influence on "traditional" media like:
But also has strong influence on the way we think and communicate.
To get more about new media and building a professional career as an artist, try some of folowing books:
Use new media to expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my fine art in new media.
- User interface
- Multimedia
- Web sites
- Interactive instalations
- Computer games
- Virtual worlds
- Virtual reality
- Computer animation
- Digital video
- Smart phones and tablets
- etc.
New media caused a new form of culture and have strong influence on "traditional" media like:
- Photography
- Movie
- Painting and fine arts
- Sculpture
- Music
- Theatre
But also has strong influence on the way we think and communicate.
To get more about new media and building a professional career as an artist, try some of folowing books:
Use new media to expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my fine art in new media.
Monday, 21 October 2013
How to handle Rejection
Most stories about successful careers are stories about extreme persistence. The more bulletproof on defeat, a better chance to succeed!
Don't expect every your efford will result. In contrary: it is possible only 1% of your effords will result in an exhibition, sale, article or any other goal you want to achieve. It is very usuall only 3-5% of your applications or requests will be answered and only half of them in your behalf. Keep knocking and it will open once - that and hard work is the secret of success.
To get more about building a professional career as an artist, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my net.art projects.
Don't expect every your efford will result. In contrary: it is possible only 1% of your effords will result in an exhibition, sale, article or any other goal you want to achieve. It is very usuall only 3-5% of your applications or requests will be answered and only half of them in your behalf. Keep knocking and it will open once - that and hard work is the secret of success.
To get more about building a professional career as an artist, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my net.art projects.
Press Release
Of course you want to inform local and global media about your work. To be taken serious, you should do it only for:
To get more about building a professional career as an artist, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my net.art projects.
- Exhibition or launching a new art project
- Public presentations
- Winning important rewards
- Sellings to renomed collectors
A tipical press release consists of:
Title (as attractive as possible)
Subtitle (short sentence supporting the title)
"The story"
What, Who, Where, When, Why
How your art project connects to "the story"
A sentence with your assertion
Short references
Photos, web links, etc.
To get more about building a professional career as an artist, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my net.art projects.
Cover Letters
Whenever trying to contact a gallerist, curator, sponsor, donator or anyone else about proposing partnership in your art project, you will add to your promotion package a cover letter. It consists of few short paragraphs, where you explain:
To get more about building a professional career as an artist, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my net.art projects.
- Why you are chooosing right them
- What is the purpose of this letter
- References about your career
- Artists statement
- Conclusion
To get more about building a professional career as an artist, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my net.art projects.
Artist Statement
Your artist statement are few short paragraphs explaining the true spirit of your work. It should explain:
To get more about building a professional career as an artist, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my net.art projects.
- What do I do and why
- Symbols and Metaphors I use
- Materials and techniques I use
- How it addresses contemporary society
To get more about building a professional career as an artist, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my net.art projects.
Resume
Your resume or CV (curriculum vitae) should content:
To get more about building a professional career as an artist, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my Curriculum Vitae.
- Name
- Contact data
- Birth data
- (Selected) Solo Exhibitions
- (Selected) Group Exhibitions
- Collections
- Bibliography
- Rewards
- Lectures and Presentations
- Education
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my Curriculum Vitae.
Presentation Package
To present and promote your art you need a presentation package. It can consist of:
To get more about building a professional career as an artist, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my art on my web site.
- Resume
- Artists statement
- Visit card
- Web site
- Slides or prints of your work
- CD with images of your work
- Video about your work
- Catalogues
- Articles
- Monographies
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my art on my web site.
Public Relations
The goal of public relations is to explain to some specific people our message the way that we want them to understand it. Therefore we must answer 3 questions:
To get more about public relations and building a professional art careeer, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I communicate with media.
- What is my message
- For whom is it designed
- How to design it
Artists are usually interested in communicating with:
Managers and curators of:
- galleries
- museums
- alternative exhibition spaces
- independant curators
- public programs
- fundations
- donators and sponsors
Editors of:
- daily news
- specialised magazines
- TV and radio
- Authors of books about the art
- Art consultants
- Collectors
- Art lovers
To spread your message you should use information channels like:
- personal relations
- e-mails
- media
- professional literature
- web sites
- e-lists and forums
- social networks
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I communicate with media.
Artist as a Trade Mark
Artists reputation is similar to a Brand. When building a trade mark, one must very carefully answer 4 questions:
What is my MISSION
What are my GOALS
Which STRATEGY to use to achieve them
What is my VISION
Being a corporation or individual, one must think about those questions and find the right answers, to be able to build a career.
To get more about building a professional careeer, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my self as a net artist.
What is my MISSION
What are my GOALS
Which STRATEGY to use to achieve them
What is my VISION
Being a corporation or individual, one must think about those questions and find the right answers, to be able to build a career.
To get more about building a professional careeer, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my self as a net artist.
Financing your art Project
It is not easy to cover all expenses of your art, specialy if you are doing some monumental and complex art works. Here are few ideas how to get money for your art projects:
To get more about building a professional careeer, try some of folowing books:
You can sell your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about some fine art projects financed simmilar way.
- Local community
- Ministry for Culture
- European Union
- Fondations
- Sponsorship
- Donations
- Selling
To get more about building a professional careeer, try some of folowing books:
You can sell your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about some fine art projects financed simmilar way.
Materials and Services you need for an Exhibition
Now you know when and where you will have your exhibition. It is time to think about the material and resources you will need to realize your art project:
The last two are very important for your future references. Make many good photographies and put them on your web site. Make also a short movie and put it on the Internet. To get more about building a professional careeer, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my art in short videos on my YouTube channel.
- Material
- Equipment
- Realization
- Transportation
- Snack & beverage
- Public relations
- Catalogue
- Documentation
The last two are very important for your future references. Make many good photographies and put them on your web site. Make also a short movie and put it on the Internet. To get more about building a professional careeer, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my art in short videos on my YouTube channel.
Where to get Art Informations
To find the right opportunity for your solo or group exhibition or other ways of promotion, you need to collect information about the art system. You can do it by following:
To get more about building a professional careeer, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my net.art projects.
- mailing lists and art portals (Artservis, Universes, LabForCulture, ArtNow, BeautifulDecay)
- magazines
- biennials and other group exhibitions
- Art fairs
- Artists in residence
- personal contacts
To get more about building a professional careeer, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my net.art projects.
Friday, 18 October 2013
Where to have an Art Show
You want to make an exhibition of your art work, but don't know where to make it? Most people think, one can show an art project only in a gallery or a museum, but there are many more places, where you can showcase your art work:
To get more about building a professional careeer, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my Exhibitions.
- Commercial galleries
- Public galleries
- Museums
- Group exhibitions
- Biennials
- Art Festivals
- Charity
- Auctions
- Pubs
- Clubs
- Restaurants
- Hotels
- Libraries
- Parks
- Public spacces (streets, squares,...)
- Shopping centres
- Public transportation
- Cruisers
- Thematic places
- Media
- Web
- Ad screens
- Studio, Atelier
- Appartement
To get more about building a professional careeer, try some of folowing books:
Expose your work on Saatchi online or Fine Arts Europe and Fine Art America or find more about the way I present my Exhibitions.
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